Cancer survivor and seven-time Tour de France champion Lance Armstrong will visit Cape Town in March 2010.

Armstrong’s visit, from 9-11 March 2010, will aim to raise awareness about the importance of healthy lifestyles and positive role models and the power of sport in transforming youth communities.

"I’m looking forward to be visiting Cape Town for the first time," says Armstrong, "especially since I’ll be there to help out the JAG Foundation and its work with the youth of South Africa".

The JAG Foundation is a charitable organisation that uses sport-related programmes and positive role models to inspire affected youth in troubled communities to dream beyond their surroundings.

JAG Foundation CEO and Olympic heroine, Elana Meyer, commented: "We are so proud to announce Lance Armstrong’s involvement with the JAG Foundation, and we are incredibly appreciative of his support".

"To have someone as globally influential as Lance help carry our message to the youth on our programmes, is truly a great opportunity."