Jaguar Land Rover (JLR) will prioritise growth in the US as it seeks to counter weakness in its traditional stronghold of China, but will deliver only a 4% profit margin, it said on Wednesday, sending shares of its Indian parent, Tata Motors, tumbling.
The British carmaker’s plan to rebuild profitability and cut costs fell short of investors’ expectations, triggering a selloff, with shares of Tata Motors falling by as much as 10%.
JLR contributes about 80% of Tata’s revenues.
In line with weakness across the vehicle sector, the Range Rover manufacturer has navigated a difficult year. Challenges have included US trade tariffs, a cyberattack that halted production, and cost and supply chain disruptions due to the Iran war.
JLR’s profit margin fell to 0.7% last fiscal year from near double-digits in earlier years. While a 4% forecast for the current year is an improvement, it is far from the 10% margin the company had targeted.
‘Hyper focus’ on US
JLR, however, said it hopes a “hyper focus” on the US, where a wealthy elite is boosting demand for luxury, will allow it to sell high-margin products and boost profits.
“Our aspiration, in the coming years, is to grow our US business to the size of the entire JLR business as it exists today,” CEO PB Balaji said in a media note.
Through its partnership with Stellantis, JLR will expand in the North American market where it has no manufacturing presence, marking a shift from China.
The world’s largest car market, China was a major source of growth for JLR, but a combination of economic weakness there and a cutthroat local industry has made it much harder for international companies to compete.
The recovery plan also includes a diversification of its strategy for powertrains needed for EVs. The carmaker plans to invest in hybrid technology for its Range Rover, Defender and Discovery brands, which largely run on conventional fuel, as it seeks to counter a slowdown in electrification globally.
JLR reiterated plans to cut $2.3bn (R37.57bn) in costs over two years and reduce volumes required for breakeven to 300,000 units from 425,000 units earlier. It maintained an £18bn investment plan from fiscal 2024.
Reuters
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