Lacoste is in full colour for Spring 2021 with a fresh collaboration with Polaroid. The crocodile strikes a pose in the boldest of brights from the rainbow.
And you get 10% off your first online purchase!*
Lacoste is seeing life through rose — or red, green and yellow-tinted glasses again in 2021: unfiltered, close-up and wide-angle. The best way to good vibes is a brand-new collaboration between the crocodile brand and the iconic Polaroid brand for a technicolour capsule collection that’s bold, colourful and fun.
Watch the video:
For Spring 2021, Lacoste dug deep into this legendary, high-colour and cultural heritage. Inspired by Polaroid’s famous rainbow logo from its first instant colour film developed in 1963, the Lacoste x Polaroid collection centres on the distinctive blue, green, yellow, orange and red rainbow from the creative brand.
The Lacoste crocodile marches across bold, block-colour backgrounds on classic polos and hoodies, while polo dresses and shirts in oversized stripes make for a supercharged silhouette that stands out.
United by the characteristic Polaroid rainbow spectrum and the Lacoste pieces in the collection, each shot is a tribute to joy, boldness and freedom.
The collaboration is available online and in-store.
Lacoste stores:
Gauteng
Lacoste Sandton City, Johannesburg
Lacoste Eastgate Shopping Centre, Johannesburg
Lacoste Fourways Mall, Johannesburg
Lacoste OR Tambo International Airport, Johannesburg
Lacoste Rosebank Mall, Johannesburg
Lacoste Mall of Africa, Midrand
Lacoste Menlyn Park Shopping Centre, Pretoria
Kwazulu-Natal
Lacoste Gateway Theatre of Shopping, Umhlanga
Western Cape
Lacoste Canal Walk Shopping Centre, Cape Town
Lacoste V&A Waterfront, Cape Town
Eastern Cape
Lacoste Baywest Boulevard, Gqeberha
Lacoste Hemingways Mall, East London
Mpumalanga
Lacoste Riverside Mall, Nelspruit
Limpopo
Lacoste Mall of the North, Limpopo
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This article was paid for by Lacoste.
