Durban Gen scales greater heights in viewership

With just eight weeks on air, e.tv’s new drama series Durban Gen has garnered 2-million viewers.

Durban Gen premiered on October 5 and it has already attracted viewers. The show features talented actors like Meshack Mavuso, Zimiphi Biyela, Duduzile Ngcobo, Zuluboy Majozi and Nombulelo Mhlongo, among others.

According to the channel, the episode that scored 2-million views was flighted on November 20, where Sbu shot Lindani. Head of local productions at e.tv, Helga Palmer, said having trended at #Number1 on Twitter on the day of its launch, Durban Gen has maintained a favourable upward growth because of its interesting storyline.  

Palmer said: "Our increase in viewership speaks to a powerful combination of credible narrations, exceptional talent, and continuous marketing efforts.

"We are proud of the viewership that Durban Gen has garnered to date. Congratulations to our partners, Stained Glass TV, and all our favourite Durban Gen stars for the outstanding work and effort put towards delivering a show that continues to make a significant contribution to KZN and the South African entertainment industry as a whole. A heartfelt thank you and our deepest appreciation to all e.tv viewers who have made this milestone possible," concluded Palmer.

Early this month, Durban Gen was recognised for its compelling Birthmark crafted title sequence. The show opener went on to secure a Silver award at the PROMAX Africa 2020 awards.

“Durban Gen fans need to hold on tight to their seats this festive season because not only has mama bear Agata come to town, but Mbali's world is about to be flipped on its head in a way she never dreamed possible.”